Now that you understand the history of branding, the purpose it was created for and most importantly how it has come to apply to your profession or business, let’s try and help you make this definition practical for you. Let’s also get a little creative by getting out there and do some research on who is winning in the personal branding arena.
Write down your answers and share them with your advisor. Keep your answers simple and straightforward.
1. What would you introduce yourself as in a professional setting?
Remember how we talked about brands representing a specific product with a unique name? This time you are the product, think about yourself. Who are you?
An example could be “My name is Kave Bulambo and I am the founder of My Career Path.”
2. Who do you serve?
Every product out there has a specific target audience they wish to serve. Who is your specific audience? If you are searching for jobs this could be employers you would like to work for, because you see a fit between your strengths and what they are looking for.
An example could be “ As the founder of My Career Path, my clients are young professionals seeking to discover or build careers they love.”
3. What services do you provide?
If you are a consultant or a freelancer this might be an easy one, however, when you are searching for work, the service you provide could be more about your key skills based on experience. You should be able to say what you have to offer or what you can offer. This is mostly based on what you have done over the years or what you are good at. Ie. Your Strengths.
If we continue with the example above, we would say “ I offer career advice.”
1. What is your expertise?
2. What are your strengths?
3. What skills do you lack?